Sports and Social Change


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Business leaders know about Simon Sinek. But I doubt a lot of nonprofit leaders do. And they should.
Sinek's TED Talk "Start With Why" gets to the core of what nonprofit orgs excel at in the field - why they do what they do - but have difficulty at times communicating through marketing, social media and publicity.

As you watch this clip, reflect on the "why" behind your nonprofit sports program. Because as you'll hear loud and clear in this presentation, "people don't buy what you do, they buy why you do it." Just replace "buy" with "donate to" and the message here should resonate.

View on YouTube

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After a very busy summer with several large scale events here in the Western US, we are full speed ahead on a big idea. Very big. Something that will provide every nonprofit sports organization out there with support for fundraising, capacity building, programming, marketing and much more.

In order to make this big idea work, we need your insights on how your organization makes its mark on the Sport For Development / Nonprofit Sports community. Please take 2 minutes to fill out this quick 6 question survey: The survey results will be a huge help in getting our plans together to offer you the right tools and key partners to succeed.

And just as a reminder, throughout September I'm offering Open Office Hours, free one-on-one Marketing & PR consulting. Bring me your toughest questions about marketing, public relations, social media, events, cause campaigns, finding corporate partners, or we can simply brainstorm on current challenges or a new idea. And yes, this is completely free.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it and I'll get you all of the details. An idea from an Open Office Hours call I had earlier this year with a Nonprofit Sports Org led to an instant bump in donations for them. While I can't promise results like that every time, let's dive in and see what we can come up with!


If you're involved with a Sport for Development or Nonprofit Sports Organization please click the survey link below:

Thank you!


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I've been a long time subscriber to the Daily OM newsletter and this week there was a great post worth sharing. It points out how being "for" someting rather than "against" draws tremendous power and momentum to drive change. Something we should all consider as we continue on the path of using sports as a platform FOR social change...

Always Be for Something
When you support a cause, whether your support is active or passive, you contribute to the optimism that fuels all affirmative change. Optimistic thoughts energize people, giving them hope and inspiring them to work diligently on behalf of what they believe in. Being for something creates a positive shift in the universe, which means that neither you nor those who share your vision will have any trouble believing that transformation on a grand scale is indeed possible. To be against something is typically easy, as you need only speak out in opposition to it. Standing up for something is often more challenging, because you may be introducing an idea to people that may scare them on a soul level.

Read the full post at

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For those of you in the LA area, please join me on Wed 9/16 for a great event exploring the intricacies of creating Sports and Nonprofit Partnerships. PIRATES (Print, Interactive, Radio And Television Society) has put together a great panel of experts who will speak about how Nonprofits can work with pro and college teams, athletes and sports media to develop strong partnerships that support awareness and fundraising initiatives.

PIRATES"Stepping Up The Game" - Sports Brands, Talent and Nonprofit Partnerships
Wednesday, 9.16.15 8:30am - 11:00am

"Stepping Up The Game" features leaders who will share their experiences, insights and recommendations to help nonprofits build their sports initiatives and partnerships.


  • Steve Van Wormer - Sr. Writer/Producer, Fox Sports and Activist, Pulmonary Hypertension Assoc
  • Howard Brodwin - Founder, Sports and Social Change
  • LaFern Cusack - Producer and Host, "The Experience," ESPN 710 AM Los Angeles
  • Amy Millstone - Associate Athletic Director/Strategic Communications, California State University Northridge
  • Steven Yamin - President, Conscience Entertainment Group

8:30am-9:00am: Check-in. Light breakfast, networking.
9:00am-10:30am: Moderated panel discussion and Q&A dialogue.
10:30am-11:30am: Wrap-up and networking.

National Council for Jewish Women
543 N. Fairfax Ave
Los Angeles, CA 90036

$40 PIRATES Members  
$50 Non Members

To register please visit

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