Forward. By definition, the word represents movement, progress, direction – all of which are qualities embodied within organizations throughout the Sport for Development sector. For SportForward it also represents the movement they’ve helped to create over the past 25 years by providing sports programming for communities in-need in 65 countries around the globe. SportForward’s programs use sport as a developmental tool to address key issues in education, health & hygiene, gender and disability awareness & inclusion, and peace building. As these issues continue to be challenges found around the world, their programs have reached thousands of youth and adults, and worked to bridge the divide and foster stronger communities.
We asked SportForward for some perspective on where they’ve been over those 25 years, where the sector is headed and what we can do collectively to keep moving, forward.
While the past few days have been difficult, the power of sport continues to rally those like us who maintain that a ball can change the world. The England vs France friendly showcased how sport can foster solidarity and brotherhood. The upcoming "El Classico" this Saturday should also provide fans a chance to enjoy the beautiful game for just that - something beautiful. We wanted to share several great soccer for social change related events which are happening over the next few weeks. Please take a quick spin through the links below and join us in celebrating the power of soccer as a force for good in the world. Game on!
Business leaders know about Simon Sinek. But I doubt a lot of nonprofit leaders do. And they should. Sinek's TED Talk "Start With Why" gets to the core of what nonprofit orgs excel at in the field - why they do what they do - but have difficulty at times communicating through marketing, social media and publicity.
As you watch this clip, reflect on the "why" behind your nonprofit sports program. Because as you'll hear loud and clear in this presentation, "people don't buy what you do, they buy why you do it." Just replace "buy" with "donate to" and the message here should resonate.
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