Business leaders know about Simon Sinek. But I doubt a lot of nonprofit leaders do. And they should. Sinek's TED Talk "Start With Why" gets to the core of what nonprofit orgs excel at in the field - why they do what they do - but have difficulty at times communicating through marketing, social media and publicity.
As you watch this clip, reflect on the "why" behind your nonprofit sports program. Because as you'll hear loud and clear in this presentation, "people don't buy what you do, they buy why you do it." Just replace "buy" with "donate to" and the message here should resonate.
For those of you in the LA area, please join me on Wed 9/16 for a great event exploring the intricacies of creating Sports and Nonprofit Partnerships. PIRATES (Print, Interactive, Radio And Television Society) has put together a great panel of experts who will speak about how Nonprofits can work with pro and college teams, athletes and sports media to develop strong partnerships that support awareness and fundraising initiatives.
"Stepping Up The Game" - Sports Brands, Talent and Nonprofit Partnerships Wednesday, 9.16.15 8:30am - 11:00am
"Stepping Up The Game" features leaders who will share their experiences, insights and recommendations to help nonprofits build their sports initiatives and partnerships.
Steve Van Wormer - Sr. Writer/Producer, Fox Sports and Activist, Pulmonary Hypertension Assoc
Howard Brodwin - Founder, Sports and Social Change
LaFern Cusack - Producer and Host, "The Experience," ESPN 710 AM Los Angeles
Amy Millstone - Associate Athletic Director/Strategic Communications, California State University Northridge
Steven Yamin - President, Conscience Entertainment Group
8:30am-9:00am: Check-in. Light breakfast, networking. 9:00am-10:30am: Moderated panel discussion and Q&A dialogue. 10:30am-11:30am: Wrap-up and networking.
Location: National Council for Jewish Women 543 N. Fairfax Ave Los Angeles, CA 90036
Our friends at All Sports United and UCLA Anderson School of Business are producing a dynamic full day conference June 17th at UCLA titled “Sports With A Purpose” featuring well known athletes and sports personalities as well as experts in philanthropy and technology.
A big thanks to LaFern Cusack and ESPN LA 710 for having me on the radio this past weekend to talk about using sports as a platform for social good. LaFern is the long time host and producer of ESPN LA’s public affairs show "The Experience” where she dives into a wide range of topics at the intersection of sports and society, locally as well as a nationally.
Our friends at Sports Doing Good are hosting an event in the Washington DC area this week, highlighting the Sports and Social Responsibility community. Full details below...
Georgetown Sports Doing Good Panel Discussion and Reception April 22, 2015 6:30pm - 9:00pm Georgetown University School of Continuing Studies 640 Massachusetts Ave NW, Washington, DC 20001
I know that most of you are not in Washington, DC but I would like to make you aware of an event I am organizing this Wednesday evening in DC called "Georgetown Sports Doing Good" - a chance to learn about and celebrate some of the great work being done in the area of sports and social responsibility, including that being done by those from Georgetown. There will also be a reception before and after the panel discussion.
Panelists include: Paul Caccamo, Up2Us Ryan Pettengill, The Grassroot Project Christy Keswick, Good Sports Sead Dizdarevic, Basketball Diplomacy Project
Please note that this is not a GU-exclusive event so if you know of any non-Hoyas who may be interested, please share the following link with them. Thank you.