While we're certainly the biggest proponents of making social good a priority in the sports industry, we also realize these efforts can have their fair share of challenges, from identifying the right relationship, agreeing on goals to addressing the financial hurdles. And then, there are often logistical issues to making a for-profit/nonprofit collaborative program a reality, especially when scaling up on a level where it can have significant national impact. When you have 635 locations around the country and over 11,000 employees, these issues are a definite reality. But that didn't seem to slow down the folks at Finish Line, one of the nation's leading athletic footwear retailers.
As a company, Finish Line is already well beyond the standard "pick a charity - write the big check - take the photo - get the story" scenario. The company's charitable arm - Finish Line Youth Foundation (FLYF) - has been active since 1998 through grants supporting programs around the country that "place an importance on youth development and a healthy, active lifestyle" as well as emergency funds for disaster relief, providing aid in recent years to the communities of Joplin, Southern Indiana, New Orleans and Haiti.