"In football, the worst blindness is only seeing the ball."
~ Nelson Falcão Rodrigues
While the past few days have been difficult, the power of sport continues to rally those like us who maintain that a ball can change the world. The England vs France friendly showcased how sport can foster solidarity and brotherhood. The upcoming "El Classico" this Saturday should also provide fans a chance to enjoy the beautiful game for just that - something beautiful. We wanted to share several great soccer for social change related events which are happening over the next few weeks. Please take a quick spin through the links below and join us in celebrating the power of soccer as a force for good in the world. Game on!
After a very busy summer with several large scale events here in the Western US, we are full speed ahead on a big idea. Very big. Something that will provide every nonprofit sports organization out there with support for fundraising, capacity building, programming, marketing and much more.
In order to make this big idea work, we need your insights on how your organization makes its mark on the Sport For Development / Nonprofit Sports community. Please take 2 minutes to fill out this quick 6 question survey: https://www.surveymonkey.com/r/3C53BJL The survey results will be a huge help in getting our plans together to offer you the right tools and key partners to succeed.
And just as a reminder, throughout September I'm offering Open Office Hours, free one-on-one Marketing & PR consulting. Bring me your toughest questions about marketing, public relations, social media, events, cause campaigns, finding corporate partners, or we can simply brainstorm on current challenges or a new idea. And yes, this is completely free.
and I'll get you all of the details. An idea from an Open Office Hours call I had earlier this year with a Nonprofit Sports Org led to an instant bump in donations for them. While I can't promise results like that every time, let's dive in and see what we can come up with!
If you're involved with a Sport for Development or Nonprofit Sports Organization please click the survey link below:
Our friends at All Sports United and UCLA Anderson School of Business are producing a dynamic full day conference June 17th at UCLA titled “Sports With A Purpose” featuring well known athletes and sports personalities as well as experts in philanthropy and technology.
They've put together a GREAT line-up of panels, amazing speakers, a strong list of attendees, and a day full of networking with peers. Conference details and list of speakers can be found at https://www.eventbrite.com/e/sports-with-a-purpose-conference-tickets-16402842343
Learn, share and get connected to an amazing community of people who are united by the power of sports and philanthropy!
And check out the finalists for the All Sports United Humanitarian Award, which will be presented in LA following the workshop.
Hope to see you there!
A big thanks to LaFern Cusack and ESPN LA 710 for having me on the radio this past weekend to talk about using sports as a platform for social good. LaFern is the long time host and producer of ESPN LA’s public affairs show "The Experience” where she dives into a wide range of topics at the intersection of sports and society, locally as well as a nationally.
Check out my full interview on the ESPN 710 website or listen via their Podcast or iTunes
And follow LaFern on Twitter @LaFernCusack