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When does someone know they've "arrived?" Is there a moment in time when you look around and seemingly out of nowhere, somebody or something has bubbled up into the public consciousness? For the Paralympic Games and athletes with disabilities, that moment may be approaching faster than a slalom gate.

The 2014 Paralympic Winter Games in Sochi are heading into the final weekend, already hitting record ticket sales for a winter event and racking up broadcast and streaming views well beyond what was seen - and quite frankly technologically possible - four years ago in Vancouver. Just 18 months ago, the 2012 Paralympic Summer Games in London marked what was certainly a watershed moment in raising the profile of sports for people with disabilities, and the 2014 Paralympic Winter Games have been able to build on that momentum through a nice mix of emerging corporate partnerships,expanded broadcast coverage as well as some clever merchandising.

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Paralympic Winter Games Sochi 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Paralympic Winter Games are set to begin later this week in Sochi, Russia. There are 5 sports scheduled over the course of 9 days, including Alpine Skiing & Snowboarding, Cross Country Skiing, Biathlon, Sled Hockey and Curling, with over 575 athletes representing 45 countries. Opening Ceremonies will be broadcast live in the US on Friday 3/07 at 11:00am EST.

If you'd like to stay connected to all that's going on with the Paralympic Winter Games, here are some details and links to follow...

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2014 Sochi Winter Olympics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Week two of the 2014 Sochi Winter Olympics brought to light more stories that resonated with us around social causes and global issues. Some of the narratives around equality and inclusion from week one continued to develop and the political turmoil in the Ukraine reinvigorated a dormant "cold war" message of Russia vs. the West.

And while there were criticisms of NBC's coverage (aren't there always?), the network's willingness to acknowledge rather than avoid some of the most pressing issues should be applauded. Add to that features in the second week on US Paralympian Jessica Long, Canadian freeskier Sarah Burke, and the Yaroslavl Lokomotiv tragedy, and we give NBC high marks. Some may see these merely as tear-jerking ploys to attract viewers, but we saw each as an opportunity to shine a light on important people & events the general sports public in the US rarely notices.

Here are just a few of the stories we tracked during week two of the 2014 Sochi Winter Olympics...

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For many nonprofit orgs, the Google Ad Grants program is a great way to get seen across the web. But without proper management, their generous $10,000 worth of Ad Words credit can disappear without doing much good. Understanding keyword selection and proper bidding are the domain of the top Search Engine Marketing (SEM) firms. And luckily, we've found one that wants to help YOU do more with your Google Ad Grant...

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Sochi 2014 Winter Olympic Games

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We're at the half way point of the 2014 Winter Olympics in Sochi, Russia, and several interesting stories, issues and personalities have come to light. While much has been made of these games being a public relations platform for Vladimir Putin's new Russia, juxtaposed against a dark cloud of a terrorism threats and human rights protests, behind it all are the athletes who compete for country, for personal glory and achievement, and at times, for a greater good.

These Olympic Games have brought us intriguing sub-stories around issues both global and hyper-local. Some will only play out over the next week's worth of events, others may find this moment in time as a jumping off point for a longer and deeper discussion on larger issues such as LGBT equality & inclusion or climate change. Either way, these games are worth watching.

Here's a quick look at what caught our attention during week one in Sochi...

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Adapter and battery are required Biostar TA970XE LAN Driver 7.058.0411.2012 to be installed during this process. This is a driver software that allows your computer to interface with a Canon printer Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish Canon PIXMA iP5200R Printer Driver 8.